ABOUT
Hi, I’m lara.
I love designing and building remarkable teams in order to create impactful products. I currently live in Somerville, MA, and work at HubSpot as a Sr. UX Director.
VALUEs
INTEGRITY
CURIOSITY
FUN
skills
User Experience
Making the things we use not suck.
Understand who you’re solving for. What data do you have or need? How can you get behavioral data and insights in a high-quantity and high-quality way? Understand the current landscape. What's available for this problem today? What do those options look like? Understand and visualize the current experience. Provide concepts that aim to solve the problem. Apply standard visual and interaction models. Test, learn, adjust, test, rollout, measure, learn, adjust…
PRODUCT Strategy & DESIGN
Solving problems for people with software.
Make sure you’re solving a real problem. How do you know it's a problem? Is it valuable enough that someone would pay for this solution? Make sure you understand how it relates to someone’s broader goal. What's the outcome they want? What's preventing that today? Know beforehand what result you're aiming for. How will you know you've solved it? Aligning business and customer goals tend to create the strongest product strategy.
management & leadership
Figuring out the right questions to ask.
Understand and share what's expected of your team. Are the goals and outcomes clear? How do they tie back to impact? Help your team grow and help grow your team. What are their strengths and skills? How can you provide opportunities for them to shine and to stretch? Is the team set up for success? Communicate, communicate, communicate. Are you communicating enough? Too much? In the best way? How are you encouraging and enabling feedback?
INFORMATION & SYSTEM ARCHITECTURE
Making sense of the world, one system at a time.
Everything is designed. Some things are designed with intention. Few things are designed well. And not enough things are designed with words first. The ability to define, describe, and name what you're doing should always be first. What is it? What is it not? Why does it exist? How is it different? How do these things relate? How do people usually talk about it? To make something easy to use, it has to be easy to understand. And it has to be clear how it all fits together.